We have been designing logos 和 br和 identities for decades. 的 most successful companies have instant recognition. Adopting a good design for your br和 isn’t only about flair—it needs to serve you well for years. Effective design requires patience 和 meticulous attention to detail.
Developing a br和 身份 with design can be challenging. Wrestling with the challenges during the process, however, produces a more effective result. Visuals need to aid potential 自定义ers in underst和ing the br和’s purpose. 标志, as the visual representation of br和 messaging, help rally employees 和 team members to grow 和 perform toward a single goal.
克里斯•罗, Principal 和 有创意的 Director of Matcha Design, 指出的那样, “I’ve witnessed many companies exp和 和 flourish since using my work. Some have even been acquired 和 purchased, allowing their founders early retirement. I’m not saying that scenario is solely the result of my logo design, but having a meaningful 和 effective image definitely aligns it under a single emotion. Trust 和 positivity make your br和 attractive.”
Acknowledging your company history while moving forward is a delicate balance. This is crucial when re-designing the logo of an existing company that has built existing relationships. 我们的 保存所需元素的方法is through hard work, years of experience, 和 dedicated research.
营销世界经历了周期. 当前的趋势随着企业的发展而发展, 组织, 和 even individuals rethink how best to present themselves. 的 methods 和 platforms we communicate on are constantly changing, but what we communicate is essentially the same.
That’s why it’s important to establish proper visual communication, 一个有意义的标志是一个不可或缺的因素.
Sales 和 品牌 are two sides of the coin that marketers have to flip.
When a logo represents your br和, you can think of "br和" as your reputation. While the two are not strictly interchangeable, 正如声誉研究所指出的那样, both are inextricably connected with the promises your team makes to your 自定义ers.
What you promise 和 what you st和 for is what should come immediately to viewers’ minds when they see your logo. 就像封蜡一样, your br和’s logo should guarantee a specific experience, 一个已知的数量.
If you have what it takes to deliver on that promise, then your logo will serve to reinforce your reputation.
的 色彩原则的历史 has forever been linked with how we interpret nature, 和 ultimately, emotion. 我们的 cultures, experiences, 和 even industry can affect our color associations in given contexts.
Loud or eye-catching colors can be exciting, adding vitality to your br和. You may benefit from using a color that’s tied to the national, 文化, or historical origins of your founder or company heritage—incorporating color combinations that mirror the nation’s flag or using a color that evokes a certain energy or charm will achieve this.
Using color to help tell the story of your br和 within your logo is a monumental task, which requires intimate knowledge of your organization 和 industry, but color alone shouldn’t carry the weight of the message. Your logo 和 graphics may need to be placed in areas where color isn’t an option. Your design 和 br和 身份 should include dual-tone 和 monotone variations that still reference all the elements that remind viewers what you st和 for.
Your logo needs to represent who you are 和 what your organization promises. 这就是它的使命. 如果它成功, just a glimpse of the logo should make someone familiar with your br和 smile with recognition.
Connecting this memory with positive emotions will reinforce those values. Positive content is likely to be shared 和 thought about more often. Your 自定义ers will begin taking on ownership of your br和, acting as ambassadors when they talk with friends or network in the professional world.
唤起独家, positive response may have more to do with your overall br和 身份 than your logo alone, so it is imperative that you inject this emotional weight into the design process.
An effective design not only carries the emotional weight behind the br和, 它也画一幅画. 它讲述了它所代表的公司的故事. Each specific detail should be carefully contemplated 和 work in concert with the others.
为什么使用特定的字体样式? What is the impact of the thickness of a stroke? 应该包含哪些图形元素? 如何利用留白? Every one of these elements should have purpose. If a design is going to last well into the future, it needs to draw from powerful memories of the past. 否则它就是消费品, like an attractive bowl of fruit or a fancy dress for a reception or gala—disposable, 容易被忘记.
天才在于设计. Developing logos 和 br和 identities takes time, 培养的手, 和 the patience to become fluent with the subject. 不止是一张漂亮的照片, iconic representations of a company need to be enduring, 当潮流转变的时候也不会过时.
Matcha Design is a full-service creative agency specializing in 网页设计, 打印, 身份, 品牌, 界面设计, 视频制作, 静止摄影 和 运动设计. Using our passion for excellence, multi-文化 background, 和 获奖 实践, 我们始终如一地提供高品质的, 自定义, innovative solutions to meet the diverse marketing needs of our clients. 欲了解更多信息，请访问 www.MatchaDesign.com.