How do you create a 土地ing page?
Matcha Design - Monday, February 15, 2021
Building 土地ing pages on your company’s website is one of the most effective 和 directly impactful actions you can take in marketing. It means chaining your philosophy about what your site can do for your business, 和 lets you use all of the experience you’ve gained operating a successful business 和 apply that to your online presence.
的 terms “土地ing page” 和 “home page” are used a lot, sometimes as synonyms. 的 definition of a 土地ing page is vague, 和 can mean a few different things. Ultimately creating a 土地ing page on your company website means you’re intending the visitor to 土地 on a page that creates a specific purpose— leading them to working with you, 和 becoming a 自定义er.
As we stated earlier, a 土地ing page is any individual page on a website where a visitor 土地 after clicking on a link, or finding your website via search. Traffic can come to a 土地ing page from either organic search results, 广告点击量, from a social media website, or a combination of those.
吕克·杜兰的 学院排名 explains this well in a video about利率. While there are plenty of examples of 土地ing pages 和 the marketing philosophies that go into them, what Luc says is correct— if a visitor is clicking something 和 土地 on your webpage, then it’s a 土地ing page… 和 you should market it as such.
Depending on the type of company you are, what product or services you sell, 和 the specific offer you’re making a webpage about, there are styles 和 approaches that can best suit your needs.
In general, there aren’t too many 错误的 approaches to creating a 土地ing page as long as you follow a few important steps. 最重要的是, your 土地ing page should be clear, 集中, 和 it must give your visitor every tool necessary to make an informed decision on buying your product (or hiring your company for a service).
What goes into a 土地ing page?
的re are some useful 土地ing page best 实践 from a wide range of creditable online marketing resources. Naturally each list of “must haves” is tailored to a specific type of style or aesthetic.
Some professional marketers will, not allowing the visitor to click on 任何东西 that isn’t a CTA (call-to-action) to the specific offering the webpage is about. While clear 和 direct, some other marketers believe including further resources, 主导航, 和 other links are helpful in establishing authenticity 和 giving the visitor more incentive to placing an order or a call.
Each of these has merits, 和 as long as the 土地ing page is clear it should be easy to choose the style that best benefits your business.
的 COVID-19 Supplies from Stop-Painting.com是一个的搜索引擎优化, a design the presents important products 和 information, while retaining the full-site navigation.
的 page includes some copy that introduces the business need for p和emic response signage, includes multiple appropriate keywords, alt text on every product image, while retaining the sub-category 和 primary site navigation.
It’s clear they’ve decided on a style that directly presents what the visitor is searching for, while also giving them the option to purchase 和 browse related business products from other categories. Since their buyer persona of business operators will need signage 和 related products 除了 p和emic 和 safety response, opening up the navigation is a sound idea.
This example from software automation workspace SaaS company Qase is, lots of white space, 和 deep information.
的 Qase 土地ing page includes screenshots of the software, 大大胆的标题, logo walls from noteworthy clients, 和 a number of detailed 评论 that cite the product benefits.
All of the bullet points, 评论, 特性, 和 copy is separate from images— so it can all be crawled by search engines. 的 mini-site or 土地ing page includes a few links 除了 the primary CTA of a free trial, giving the user additional access to pricing breakdowns 和 特性.
的 only thing missing from the 土地ing page is a video. That brings us to our 土地ing page checklist:
- Bold 和 Focused Headlines
- Impactful Images that Describe the Offer
- Include Key Features in Bullet Points
- 展示评论 & 奖状
Matcha Design is a full-service creative agency specializing in 网页设计, 打印, 身份, 品牌, 界面设计, 视频制作, 静止摄影 和 运动设计. Using our passion for excellence, multi-cultural background, 和 获奖 实践, we consistently provide high-quality, 自定义, innovative solutions to meet the diverse marketing needs of our clients. For more information, visit www.MatchaDesign.com.