One of the most popular questions we receive when talking to clients is whether or not they need an app to help them exp和 into the mobile market. 通常, 我们和他们谈了一会儿之后, 很明显，他们真正需要的是一个移动网站. 手机网站和应用程序乍一看可能非常相似, 和 determining which is most suited to your needs depends on a number of factors.
在你评估手机网站和. an app, it’s important to underst和 the key differences between the two. Both apps 和 mobile websites are accessed on a h和held devices such as smartphones (iPhone, 安卓, 等.)和平板电脑.
A mobile website is similar to any other website in that it consists of browser-based HTML pages accessed over the Internet. What distinguishes a mobile website from a st和ard website is the fact that it is designed for a smaller display 和 touch-screen interface.
An increasingly popular version of mobile website is the responsive website, a website which “sniffs” the environment on which it is displayed 和 automatically rescales to display content on any device, 可以是桌面, 平板电脑, 或智能手机. Responsive design is a flexible 和 affordable option which allows clients to maintain a single web presence across all devices. For the purpose of this article, we’ll use the term mobile website to indicate both types of website.
Apps are small programs which are downloaded 和 installed on your mobile device, 而不是显示在浏览器中. Users visit device-specific portals such as Apple’s App Store or the 安卓 Market to download apps. 该应用程序可以从互联网上获取内容和数据, or it may download content so that it can be accessed without an Internet connection.
When it comes to deciding whether to build a native app or a mobile website, 最合适的选择取决于你的最终目标. If you are developing an interactive game, an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience, 那么手机网站可能是一个不错的选择. In some cases you may decide you need both a mobile website 和 a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.
If your goals are primarily related to marketing or public communications, a mobile website is almost always going to make the most sense for your mobile outreach strategy. This is because a mobile website has a number of inherent advantages over apps:
A mobile website is instantly accessible to users via any device’s web browser. Apps require the user to download 和 install the app from an app marketplace before the content or application can be viewed, which can be a significant barrier between initial engagement 和 action/conversion.
A mobile website can reach users across many different types of mobile devices, whereas native apps require a separate version to be developed for each type of device. 此外, mobile website URLs are easily integrated within other mobile technologies such as SMS, QR码, 和近场通信(NFC).
手机网站的更新要简单得多. 如果你想改变手机网站的设计或内容, you simply publish an edit once 和 the changes are immediately visible worldwide. 与此同时, updating an app requires the updates to be uploaded to the app store 和 downloaded by each user. Since some users may not have their devices set to download changes automatically, 这可能会在您的客户基础上造成“版本差距”.
Mobile websites are much easier for users to find because their content can be displayed by search engines 和 listed in industry-specific directories. In contrast, the visibility of apps are largely restricted to manufacturer app stores.
Mobile website URLs are easily shared between users via a regular web link (e.g. 在电子邮件或短信，脸谱网或推特帖子中). Publishers can direct users to a mobile website from a blog or website, or even in 打印. 应用程序不能以这种方式共享.
就像一个标准的网站, mobile websites can be developed as database-driven web applications that act very much like native apps. A mobile web application can be a practical alternative to native app development.
最后但并非最不重要, mobile website development is considerably more time- 和 cost-effective than development of a native app, especially if you need to have a presence on different platforms (requiring development of multiple apps).
尽管移动网络有许多固有的好处, 应用程序仍然很受欢迎, 和 there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense:
交互性 -互动游戏(e.g. 愤怒的小鸟), 应用程序几乎总是你的最佳选择, 至少在可预见的未来是这样.
日常使用 – If your target users are going to be using your app in a personalized fashion on a regular basis (e.g. EverNote)，一个应用程序提供了一个很好的方式来做到这一点.
本机功能 – mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS和GPS. 然而, if you need to access a user's camera or processing power an app will still do that much more effectively.
不需要连接 – If you need to provide offline access to content or perform functions without a network/wireless connection, 那么，应用程序就有意义了.
作为一家拥有数十年发展经验的公司, we at Matcha Design are uniquely qualified to help you discover your exact needs to get your company into the mobile scene. 请随意 国际新利娱乐 for additional information or to discuss whether an app or mobile website might be the right fit for your organization's needs.