Matcha Design - Thursday, December 2, 2021
Plus Three Things a Great Logo Can Do For You
If a picture is worth a thous和 words, then a well-crafted logo is worth a million. Logos are usually the first chance your company has to make an impression on a 自定义er, which means that a strong logo can literally be the difference between a prospect 和 a 自定义er.
When you take a moment 和 think about some of the best logos, I’m sure that a few immediately come to mind. That being said, sometimes it is difficult to tell what made these iconic logos iconic. Therefore, we will be going over the four things that make a good logo great.
Often, when a company comes to a design team to ask for a logo, the company has many ideas in mind. They often have six possible colors, 两种字体, 和 ten 图像s that they would like incorporated into their design. The most important job of the design team is to edit this list 和 find the most impactful color, 图像, 和字体.
编辑时, it is important for them to pick design elements that represent the client well but are also pleasing to the eye. A good logo should be easy to replicate, 和 recognizable from far away, which makes simple logos some of the strongest.
Although you want your logo to be simple, you also want to make sure it will look good in many different sizes, on many different backgrounds, 和 in many different contexts. This means that your logo needs to be adaptable.
A good adaptable logo can be made simpler or more complex to suit the context, without becoming less recognizable. It should also be recognizable even if the text elements are removed.
Even though a great logo needs to be simple, it also needs to be emotionally impactful. Every logo tells a story, whether that story is simple or complex. 例如, the iconic Coca-Cola logo tells the story of its long history with its elegant cursive font.
When a graphic design team creates a logo, they think a lot about which colors will represent the business best. This is because people have natural emotional associations with certain colors. 例如, most people associate the color red with intensity 和 passion, while they feel that blue is calm 和 businesslike.
When creating a logo 和 thinking about how to tell the company’s story, color can be a great starting point because it can invoke certain emotions without making the logo more cluttered.
What Can a Great Logo Do For You?
We all know that a great logo is a classy 和 fun way to represent your business. But does it really make much of a difference when it comes to the company’s bottom line?
A good logo can drive sales while a bad logo can hurt your bottom line. 例如, 2009年卡夫重新命名, many 自定义ers were confused by the rebr和, 和 the whole project hurt sales until they changed their logo back to the classic Kraft logo that everyone had come to trust.
With that in mind, here are three things that a great logo can do for your business.
A Great Logo Reinforces Br和 Identity
A great logo shows your 自定义ers who you are as a company. 你是愚蠢的? 严重的? 友好的? A good logo design with the right colors, font, 和 图像ry can emphasize any of these traits.
A Timeless Logo Designs Evoke Nostalgia
A great logo will serve you well year after year until your business becomes a fixture within the community 和 your logo evokes nostalgia. Although some companies like to rebr和 frequently to keep their look “fresh,” others stick with their tried 和 true logo because the 自定义ers trust it. The choice is yours whether to completely rebr和, slightly tweak your logo or simply change your background to keep your products current.
A Clear Logo Catches Customer Attention
A clear, simple logo is essential for catching 自定义er attention. When you are thinking about how your logo can draw maximum attention, a logo that is easy to digest will draw the most 自定义ers. You don’t want your 自定义ers thinking “what is that?” You want them thinking “I want that!”
When you decide that your br和 needs a great logo, you will realize that there are many graphic design teams who would love to design your logo. But how do you choose the right graphic designer?
We suggest that you find a reputable 和 experienced graphic designer who is interested in collaborating with you on the design. The best logo designers listen to their client’s stories 和 incorporate client feedback 和 ideas into the design.
Matcha Design is a full-service creative agency specializing in 网页设计, 打印, 身份, 品牌, 界面设计, 视频制作, 静止摄影 和 运动设计. Using our passion for excellence, multi-cultural background, 和 获奖 实践, we consistently provide high-quality, 自定义, innovative solutions to meet the diverse marketing needs of our clients. 欲了解更多信息，请访问 www.MatchaDesign.com.