Red Dirt Communications Website Design
Red Dirt Communications (Red Dirt) offers mobile satellite uplink services, expert technical personnel 和 top of the line equipment rental to make on-site or remote production successful. Their commitment to broadcast excellence has a long history at events across the world, including the Olympics, 超级碗, 9/11, presidential election coverage, 和更多的. Red Dirt’s first website design plan never got off the ground, but as their business grew they knew they needed to have a strong online presence that accurately represented their company 和 offered features that connected visitors with their services.
- 类别: Satellite 和 Broadcast Communications
- Project Launch Date: February 2013
- Development Length: 6 - 8周
- 下载 Full Case Study (PDF) document, 和 view the Project’s Portfolio.
“Matcha Design did an amazing job. The new design 和 professional look is more than we could have asked for.” - Dennis Stacklin, Co-founder of Red Dirt Communications
- Website design needs to engage visitors 和 educate them on Red Dirt’s services.
- Present Red Dirt’s current logo in a fresh way.
- Edit 和 optimize Red Dirt’s content to align with the overall marketing strategy.
- Make it easy for visitors to connect with the Red Dirt team through website.
- Provide a website that can be easily updated as needed.
- Develop a website that is cross-platform compatible with mobile 和 tablet technology.
Challenges 和 解决方案:
In the beginning...
Red Dirt’s 2005 attempt at the website design was outdated. Its flat design did not provide the vibrant, visual interest the broadcast industry embodies. The selection of only three base colors really limited the site’s look, 和 did not represent the custom work Red Dirt offered.
The new website design is all about enriching the br和 和 pay attention to every details.
When conducting the br和 study, our 有创意的 Director, Chris Lo immediately realized the needs to find a solution to give their current logo more “pop”. By working within the limitation, Chris enhanced it by taking every elements of the logo apart, then adding depth in the colors, fine patterns 和 appropriate level of shading. Then put the pieces back together 和 finishing it with a beautiful glow behind the logo that transitioned into the orbiting satellite header.
所有 layout 和 imagery were carefully chosen, crafted 和 programmed. Special effects such as lens flares, 梯度, patterns were added to enhance Red Dirt’s core services 和 products. To help elevate Red Dirt’s work, we added expert testimonials to the sidebar, a scrolling banner of their impressive client roster on the home page, 和 a great pop-up slide s如何 of their past work.
Copy writing to the rescue...
The text content on a website is a very important marketing element. It is a balance between 什么 你说, 如何 你说它. 起初, Red Dirt planned on providing the copy for their new site, but soon realized they did not have time, 和 enlisted help from Jenna Schario, our Marketing 和 Communications Manager. We reviewed 和 edited their available copy for marketability, so visitors understood why Red Dirt is unique in their industry. We helped them to identify 和 integrate keywords throughout the site, so to help boost the SEO friendliness of their site. 也, we got their news section off the ground by researching 和 writing their first two news announcements. As Red Dirt posts more announcements to their site, it will help them keep fresh content on their site, 鼓励SEO, 和 let’s visitors know Red Dirt is an expert in the industry.
- Website Design
- Website Development
- Custom Photo 和 Graphic Editing
- Copy Writing 和 Editing
- Online Communications Strategy
- Content Management System with Easy Editing 和 Viewable on Tablet 和 Mobile Technologies
国际新利娱乐 Matcha Design
Matcha Design is a full-service creative agency specializing in 网页设计, 打印, 身份, 品牌, interface design, video production, still photography 和 运动设计. With a passion for excellence 和 a multi-cultural background, our 获奖 practices prove our philosophy; our clients aren’t numbers, they’re relationships. For more information, visit www.MatchaDesign.com.